Stubborn Creative (formerly McCoy Design) founder Julie offers an expansive skillset with an innate ability to switch effortlessly between left-brain analytical strategic thinking and right-brain intuition and creativity. Her experience spans multiple facets of business, and she has worked with clients across dozens of industry sectors.
“I understand the challenges that business leaders face and what is required to cut through. I develop an understanding of each client’s industry, competitors, products/services, core ethos, vision and mission. I work with my clients as partners, respectful of their experience and knowledge. I have had the privilege of working with many clients over decades, spanning their multiple businesses.”
A Diverse Skillset
1998: Julie established McCoy Design to provide a bespoke service to a niche clientele who demanded advertising agency standards but a more personalised relationship.
2000: Julie added web development to her skillset producing websites for Tatler Events, Zarraffa’s Coffee and The Perfume Connection.
2007: Julie co-founded 2 Stubborn Mules with Iain McCombe to provide consultancy services to the Restaurant, Catering and Hospitality industry.
2021: McCoy Design rebranded as Stubborn Creative. 2 Stubborn Mules rebranded as Stubborn Group.
With a diverse skillset and experience, Julie understands business. At 18, Julie was Front Office Supervisor of a very busy English country manor, the hotel of choice for several airlines at Gatwick airport. Whilst working for Rediffusion Flight Simulation/Hughes Aircraft Corporation, Julie obtained a City and Guilds Diploma of Accountancy and Bookkeeping. Conrad Hotel and Jupiters Casino recruited Julie to their accounts department upon emigrating to Australia. She cross-trained in all aspects of accounts, executive administration, purchasing and inventory control and had an integral role in establishing Conrad College, a revenue making training centre. She co-authored and coordinated training programs and was the apprentice co-ordinator (20+ team) and PA to the Training Manager.
Julie was the graphic designer for the ‘Edward De Bono Centre For Thinking ‘. She trained in ‘Lateral Thinking’ and the ‘Six Thinking Hats’ method with Author, Professor of Psychology and Philosophy, Dr Edward De Bono and attended his lectures with business leaders and schools.
Julie has worked on major events, including four years with the Royal National Agricultural Industrial Assoc. of Queensland and the Royal Queensland Show (EKKA) and events with IMG (Indy Grand Prix, Mercedes Benz Cup Golf Tournament and World Figure Skating), The Feast of Broadbeach, Magic Millions Racing Carnival and PRIMEX.
Julie has worked with many non-profit organisations, including the Red Cross, Gold Coast Children’s Society, Friday Warriors, Assist A Sista, Rize Up Australia, Cambodian Kids, STAAR Fitness, Crohn’s MAP Vaccine (UK) and community-based businesses.
The Design Journey
1989: Conrad Hotel and Jupiters Casino created the role of Junior Graphic Designer for Julie, training with the Apple and Adobe teams (with co-developer of Photoshop, Russell Brown) to implement the early Apple Macs (IIFX) into the Marketing Services department. Promptly promoted, she enjoyed five years of diverse campaigns, working with an executive management team from across the globe.
1989 CONRAD JUPITERS
1994: Julie established the Marketing Services department for Conrad Treasury Casino Brisbane, spanning pre-opening refurbishment and launch phases, then managing design and production for four years. Julie worked with an executive committee that included Grant R. Bowie and David Hilton. Projects included implementing the loyalty program, working with the Heritage Society, producing gaming machine graphics, signage, promotional materials and all the day-to-day design needs for the hotel, casino, event centre and multiple food and beverage outlets.
Julie worked alongside Mojo and McCann-Erickson, where she gained experience in large-scale database management and direct mail campaigns. She later worked alongside Beyondedge advertising agency, where she gained insights into e-learning platforms.
WORKING WITH SET DESIGNER MICHAEL RAPLH, TO CREATE A LIGHT WEIGHT, EASY TO PACK YET FUN TRADE BOOTH FOR TREASURY CASINO
1998: Julie was Production and Account Manager at Peter Sexty Design, where her portfolio included Hyatt Regency Coolum, Stockland Group, Sunland Group, Herron Todd White, Promedia, Moreton Hire, Seaworld Nara Resort and Griffith University School of Tourism and Hospitality Management.
JULIE ENJOYS GIN DISTILLING LESSONS FROM OWNER BRIAN RESTALL
Industry Experience | Clientele
BIKU FURNITURE + HOMEWARES
THE PERFUME CONNECTION
SIGNAL GROUP (ADVANTAGE, EVENTS, PROMO)
ECO PROMO PRODUCTS
BRICK RESALES (LEGO)
UGG AUSTRALIA MADE SINCE 1974
BHUDEVI & IRIKANKI NATURAL SKIN CARE & FRAGRANCE
PMD PENEL MCCARTHY DESIGNS
UNDERPILLOW TOOTH FAIRY TOOLKITS
ROMEO PENELOPE JEWELLERY
PJ’S ISLAND JEWELLERY
CARNEY MCCARTHY JEWELLERY
HEAT WHEAT INTERNATIONAL
TOMMY HILFIGER AUSTRALIA
ACCOUSTIC IMAGE SPEAKERS
MAXWELLS SKIN CARE
Manufacture, Imports, wholesale Distribution
GOLD COAST ELECTROPLATING
PHARMACY FRAGRANCE DISTRIBUTORS
PRESTIGE BRANDS AUSTRALIA
S& L AGENCIES
PROMO SIGNAL HONG KONG
HEAT WHEAT INTERNATIONAL
RAPID RELIEF PAIN PRODUCTS
UGG AUSTRALIAN MADE SINCE 1974
Building design, construction, interior design, PROPERTY management, REALTY, STORAGE
VANESSA WOOD INTERIORS
GOOD LIFE LIFESTYLE RESORTS
DUNDOWRAN INDUSTRIAL PARK
PARKHURST TOWN CENTRE
LINEAR 56 DESIGN
GOLD COAST ELECTROPLATING
AFFORDABLE TOTAL RESTORATION
EVOLUTION FACILITY MANAGEMENT
HELLO GROUP POLAND
GREEN FINGERS GARDENS
TELE BOX STORAGE POLAND
Medical, health, wellbeing
DR TIM O’DOWD
FERTILITY GOLD COAST
FOCUS ON WOMEN PHYSIO
DR SUSAN ROBERTS PSYCHIATRIST
STEPPING STONES FOR LIFE PSYCHIATRY
BHUDEVI DAY SPA
DR THOMAS BIGE HEALTH COACH CENTRE
HOME INSTEAD SENIOR CARE
CAPE BYRON MANAGEMENT/POWER
QUINBROOK PARTNERS LTD
PRIVATE ENERGY PARTNERS
CLIMATE INFRASTRUCTURE PARTNERS
CLIMATE INVESTMENT PARTNERS
PRIMEX FIELD DAYS
ROYAL QUEENSLAND SHOW (4 YEARS)
IMG MERCEDES BENZ CUP
IMG WORLD FIGURE SKATING
FEAST OF BROADBEACH
IMG HONDA INDY GRAND PRIX
THE SOUTHPORT SCHOOL (TSS)
ASHMORE STATE INDEPENDENT SCHOOL
GRIFFITH UNIVERSITY SCHOOLS OF HOSPITALITY & TOURISM
LORD BYRON DISTILLERY
GHOST DISTILLERS HIGHWAYMAN WHISKY
ESPRESSO LANE COFFEE
HALF PINT KITCHEN + BAR
CATALIST HOSPITALITY MANAGEMENT
MON KOMO HOTEL
MONA VALE HOTEL
DEVOUR BREADS + CAFE
GRUMPYS BAREFOOT BAR + GRILL
JAVA GOURMET COFFEE CO.
OUTRIGGER SUN CITY RESORT
PARKROYAL HOTEL SURFERS PARADISE
HYATT REGENCY COOLUM (SEXTY DESIGN)
SEAWORLD NARA RESORT (SEXTY DESIGN)
CONRAD HOTEL & TREASURY CASINO
CONRAD HOTEL & JUPITERS CASINO
LEGAL, FINANCE, IT, TECH
FINN ROACHE LAWYERS
BTACS FINANCIAL SERVICES
HEAD START TECHNOLOGIES (OZONE)
SUPERFISH SWIM SCHOOLS
SUPERFISH SWIM CLUB
DE L’ISLE EQUESTRIAN
PULSE PILATES MVMT
SEA EAGLES WYNNUM MANLY CRICKET CLUB
GC COMPOUND SKATE PARK
XTC SPORT LTD UK
PERSONAL DEVELOPMENT, THE ARTS
SHADY CREATIVE MEDIA
EDWARD DE BONO CENTRE FOR THINKING
KIDS PREP CO
SHADY CREATIVE MEDIA
LEASK RACING UK
C Y RENT A CAR
“Very rarely does one find a true professional that you can completely trust with your brand/brief – let alone a person that is fun to work with and able to deliver to deadline! So several years ago when I was fortunate enough to find Julie McCoy to do work on my graphic and website design, I was ecstatic! Due to Julie’s expert eye for detail and dedicated approach to her work, I have always felt I can relax in the knowledge that everything will be perfectly executed and thoroughly checked and delivered on time, on budget. Her expertise in production ensures every job that goes to the printer has been carefully screened to ensure there are no delays or unexpected surprises and at all times she takes a very personal interest in your objectives as a client. I am naturally very happy to commend her work to anyone seeking a creative and professional designer, who also has a sound understanding of budget management.”
– Maureen Gardner
HONDA INDY GRAND PRIX
ROYAL QUEENSLAND SHOW
In a crowded marketplace, stubborn brands are outstanding. They are strong, bold, consistent and memorable.
The “Stubborn” brand encompassing Stubborn Group and Stubborn Creative evolved from “2 Stubborn Mules”, created by founders Julie and Iain McCombe in 2007. Approaching all endeavours in earnest, we chose “Stubborn” to reflect our determination in our pursuit of raising standards. Resolute about creating quality, regardless of the budget, steadfast in our mission to make our clients stand out.
Why 2 Stubborn Mules? Because we are notoriously robust, bold and can carry much weight.
We have a purpose that others cannot fulfil, and we can size up a situation fast.
We go the distance and stay the course.
What is the meaning behind our icon?