Julie McCombe

(née McCoy)

Julie offers an expansive skillset with an innate ability to switch effortlessly between left-brain analytical strategic thinking and right-brain intuition and creativity. Her experience spans multiple facets of business, and she has worked with clients across dozens of industry sectors.

“I understand the challenges that business leaders face and the support they require. I work with my clients as partners, respectful of each others’ experience and knowledge. I develop a clear understanding of their industry, competitors, products/services, their core ethos, vision and mission, and we work together, often for many years, in the best interest of their business.”

A Big Picture, Lateral Thinker

Julie established McCoy Design in 1998 to provide a bespoke service to a niche clientele who demanded advertising agency standards but with a more personalised relationship.

In 2000 Julie added web development to her skillset producing websites for Tatler Events, Zarraffa’s Coffee and The Perfume Connection.

In 2007 Julie co-founded 2 Stubborn Mules with Iain McCombe to provide consultancy services to the Restaurant, Catering and Hospitality industry. Both boasting diverse and extensive experience in the hospitality industry, they offer kitchen logistics and planning, operations support, team training, menu development and design, brand development, logo design, graphic design, signage conceptualisation, product development, social media setup and website development services.

In 2021 McCoy Design rebranded as Stubborn Creative following the marriage of Julie McCoy and Iain McCombe.

Julie has a City and Guilds Diploma of Accountancy and Bookkeeping and has cross-trained in all aspects of accounts, food and beverage administration, purchasing, inventory control and executive administration. Prior to becoming a graphic designer, Julie worked in the Training department for Conrad Hotel and Jupiters Casino and had an integral role in establishing Conrad College, a revenue making training centre for the hospitality industry. She coordinated the training programs, co-created lesson plans, was the apprentice co-ordinator (20+ apprentices) and PA to the Training Manager. Prior, Julie was Front Office Supervisor of an English country manor, the hotel of choice for several airlines at London Gatwick airport.

Through Tatler Events, Julie became the designer for the Gold Coast based ‘Edward De Bono Centre For Thinking’, where she also trained in ‘Lateral Thinking’ and the ‘Six Thinking Hats’ method, with Author, Professor of Psychology and Philosophy, Dr Edward De Bono and attended his lectures with business leaders and schools.

Julie has worked on major events, including four years with the Royal National Agricultural Industrial Assoc. of Queensland and the Royal Queensland Show and various events with IMG, including Honda Indy Grand Prix, Mercedes Benz Cup Golf Tournament and World Figure Skating, Tatler Events on The Feast of Broadbeach and Magic Millions and more recently PRIMEX.

Royal Agricultural Society Designer Julie McCoy

Julie has worked with many non-profit organisations, including the Red Cross, Gold Coast Children’s Society, Friday Warriors, Assist A Sista, Rize Up Australia, Crohn’s MAP Vaccine (UK) and community-based businesses.

Julie McCoy Pica Award

The Design Journey

In 1989 Julie was offered the opportunity to become Junior Graphic Designer for Conrad Hotel and Jupiters Casino: a role created especially for her, training with the Apple and Adobe teams (with co-developer of Photoshop, Russell Brown), to implement the early Apple Macs (IIFX) into the Marketing Services department. Promptly promoted, she enjoyed five years of big-budget campaigns, working with an executive management team from all over the world.

Julie McCoy at Conrad Jupiters in 1990

1989 CONRAD JUPITERS
GRAPHIC DESIGNER

In 1994 Julie was appointed to establish the Marketing Services department, pre-opening, for Conrad Treasury Casino Brisbane, during the refurbishment and launch phases. Julie continued to design and manage production for four years working closely with an executive committee that included Grant R. Bowie and David Hilton. Projects included implementing the loyalty program, working with the Heritage Society to oversee the production of a book and historic tour brochures, producing gaming machine graphics, signage, special events marketing materials, and all the day-to-day graphic design needs for hotel, casino, and casino multiple food and beverage outlets.

Conrad Treasury Official Opening Invite by Julie McCoy

Julie worked with Mojo and McCann-Erickson, where she gained experience in large-scale database management and direct mail campaigns. She later worked alongside Beyondedge advertising agency, where she gained insights into e-learning platforms.

Conrad Treasury Official Opening Invite by Julie McCoy
WORKING WITH MICHAEL RAPLH, VISUAL FANTASY AND MAGIC, TO CREATE A SUPER LIGHTWEIGHT, EASY TO PACK YET FUN TRADE BOOTH FOR TREASURY CASINO

Julie was Production Manager, Account Manager and Designer at Peter Sexty Design, with a portfolio that included Hyatt Regency Coolum, Stockland Group, Sunland Group, Herron Todd White, Promedia, Moreton Hire, Seaworld Nara Resort and Griffith University.

Julie McCombe
GIN DISTILLING WITH CLIENT BRIAN RESTALL, LORD BYRON DISTILLERY
Julie McCombe

Streamline your food business, new or existing. Targeted menu development, kitchen planning, flow of service improvements, establish or raise standards, mentor and train your team.

Industry Experience | Clientele

Retail

ENJOY LIVING U 
BIKU FURNITURE + HOMEWARES
THE PERFUME CONNECTION
SUGA SUGA
SIGNAL ADVANTAGE
SIGNAL EVENTS
SIGNAL PROMO
ECO PROMO PRODUCTS
BRICK RESALES (LEGO)
UGG AUSTRALIA MADE SINCE 1974
BHUDEVI NATURAL SKIN CARE & FRAGRANCE
IRIKANJI NATURAL SKIN CARE & FRAGRANCE
PMD PENEL MCCARTHY DESIGNS
UNDERPILLOW
ROMEO PENELOPE JEWELLERY
PJ’S ISLAND JEWELLERY
CARNEY MCCARTHY JEWELLERY
HEAT WHEAT INTERNATIONAL
RAPID RELIEF PAIN PRODUCTS
TOMMY HILFIGER AUSTRALIA
TRELIVINGS TOILETRIES
EARTHLY POSSESSIONS
COUNTRYBELLE CLOTHING
ACCOUSTIC IMAGE SPEAKERS
MAXWELLS SKIN CARE

International Wholesale Manufacture, Imports and Distribution

ENJOY LIVING U 
SIGNAL GROUP
GOLD COAST ELECTROPLATING
PHARMACY FRAGRANCE DISTRIBUTORS
BRAND POINT
PROMO SIGNAL HONG KONG
HEAT WHEAT INTERNATIONAL
RAPID RELIEF PAIN PRODUCTS
UGG AUSTRALIAN MADE SINCE 1974

Building design, construction, interior design, PROPERTY management, REALTY, HOME STORAGE 

VANESSA WOOD INTERIORS
AHC LIMITED
GOOD LIFE LIFESTYLE RESORTS
DUNDOWRAN INDUSTRIAL PARK
PARKHURST TOWN CENTRE
LINEAR 56 DESIGN
BALL REALTY
AFFORDABLE TOTAL RESTORATION
EVOLUTION FACILITY MANAGEMENT
HELLO GROUP POLAND
GREEN FINGERS GARDENS
TELE BOX STORAGE POLAND
SUNLAND GROUP (SEXTY DESIGN)
STOCKLAND GROUP (SEXTY DESIGN)
HERRON TODD WHITE (SEXTY DESIGN)

Medical, health and wellbeing

DR TIM O’DOWD
FERTILITY GOLD COAST
FOCUS ON WOMEN PHYSIO
DR SUSAN ROBERTS PSYCHIATRIST
STEPPING STONES FOR LIFE PSYCHIATRY
BHUDEVI DAY SPA
DR THOMAS BIGE
HEALTH COACH CENTRE

AGED CARE

HOME INSTEAD SENIOR CARE

RENEWABLE ENERGY

CAPE BYRON MANAGEMENT/POWER
QUINBROOK PARTNERS LTD
PRIVATE ENERGY PARTNERS
CLIMATE INFRASTRUCTURE PARTNERS
CLIMATE INVESTMENT PARTNERS
ENERGY TRADE

EVENTS

PRIMEX FIELD DAYS
ROYAL QUEENSLAND SHOW (4 YEARS)
IMG MERCEDES BENZ CUP
IMG WORLD FIGURE SKATING
TATLER EVENTS
MAGIC MILLIONS
FEAST OF BROADBEACH
IMG HONDA INDY GRAND PRIX

EDUCATION

THE SOUTHPORT SCHOOL (TSS)
ASHMORE STATE INDEPENDENT SCHOOL
GRIFFITH UNIVERSITY SCHOOLS OF HOSPITALITY & TOURISM

HOSPITALITY & GAMING

STUBBORN GROUP
LORD BYRON DISTILLERYU
GHOST DISTILLERS HIGHWAYMAN WHISKY
ESPRESSO LANE COFFEE
HALF PINT KITCHEN + BAR
CATALIST HOSPITALITY MANAGEMENT
MON KOMO HOTEL
MONA VALE HOTEL
DEVOUR BREADS + CAFE
GRUMPYS BAREFOOT BAR + GRILL
LIAISON’S CAFE
JAVA GOURMET COFFEE CO.
ZARRAFFA’S COFFEE
OUTRIGGER SUN CITY RESORT
PARKROYAL HOTEL SURFERS PARADISE
PIZZ-A-CAKE
HYATT REGENCY COOLUM (SEXTY DESIGN)
SEAWORLD NARA RESORT (SEXTY DESIGN)
CONRAD HOTEL & TREASURY CASINO
CONRAD HOTEL & JUPITERS CASINO

LEGAL, FINANCE, IT & TECH

SWITCH FINANCE U
NYST LEGAL
FINN ROACHE LAWYERS
STEADFAST SOLICITORS
BTACS ACCOUNTANTS
BTACS FINANCIAL SERVICES
MRCRM
VOYAGER TECHNOLOGIES
HEAD START TECHNOLOGIES (OZONE)

SPORT & FITNESS

BAILDON GROUP
SUPERFISH SWIM SCHOOLS
SUPERFISH SWIM CLUB
JETTS 24/7
DE L’ISLE EQUESTRIAN
PULSE PILATES MVMT
SEA EAGLES WYNNUM MANLY CRICKET CLUB
GC COMPOUND SKATE PARK
XTC SPORT LTD UK

PERSONAL DEVELOPMENT & THE ARTS

SHADY CREATIVE MEDIA
EVA BRECKON-THOMAS
KIDS PREP CO
EDWARD DE BONO CENTRE FOR THINKING

AUTOMOTIVE

SHADY CREATIVE MEDIA
RAS AUTO
AUTOMOTIVE TALENT
AUTO AD
C Y RENT A CAR

HUMANITARIAN & NOT FOR PROFIT

FRIDAY WARRIORS
CROHN’S MAP VACCINE U
RIZEUP AUSTRALIA U
OVER THE MOON CLUB
ASSIST A SISTA
STAAR FITNESS
BORDERLESS GROUP
CAMBODIAN CHILD
RED CROSS

Very rarely does one find a true professional that you can completely trust with your brand/brief – let alone a person that is fun to work with and able to deliver to deadline! So several years ago when I was fortunate enough to find Julie McCoy to do work on my graphic and website design, I was ecstatic! Due to Julie’s expert eye for detail and dedicated approach to her work, I have always felt I can relax in the knowledge that everything will be perfectly executed and thoroughly checked and delivered on time, on budget. Her expertise in production ensures every job that goes to the printer has been carefully screened to ensure there are no delays or unexpected surprises and at all times she takes a very personal interest in your objectives as a client. I am naturally very happy to commend her work to anyone seeking a creative and professional designer, who also has a sound understanding of budget management.
– Maureen Gardner

TATLER EVENTS
HONDA INDY GRAND PRIX
ROYAL QUEENSLAND SHOW
MAGIC MILLIONS
RED CROSS