In 2018, having lit up the world with beautiful flameless candles for 9 years, Co-Founder Lisa Carrick made the decision to rebrand from Enjoy Lighting to Enjoy Living, expanding into homewares and furniture. The quality of the products and the project range had outgrown the existing Enjoy Lighting brand and so Julie McCombe was appointed to work with the team to reposition and manage the brand transition in conjunction with the company’s 10th anniversary.
SCOPE OF SERVICES PROVIDED:
BRAND REALIGNMENT AND REDEVELOPMENT, LOGO DESIGN, WEB DESIGN, DEVELOPMENT & MANAGEMENT, TRADE FAIR DIRECTORIES SET UP, ADVERTISING, FIELD FOLIO TRADE AND WHOLESALE ONLINE CATALOGUE SET UP, STATIONERY DESIGN, E-FORM CREATION, MEDIA RELEASES, SOCIAL MEDIA REDESIGN SPANNING FACEBOOK, LINKEDIN AND INSTAGRAM, PINTEREST SET UP, GOOGLE ANALYTICS AND GOOGLE BUSINESS MANAGEMENT, VIRTUAL PRODUCT RENDERS, PRODUCT PHOTOGRAPHY, VIDEO EDITING AND PRODUCTION, E-NEWS CAMPAIGNS, GRAPHIC DESIGN FOR TVSN SET AND ONLINE STORE, AGENCY/RESELLER SUPPORT MATERIALS (COLOUR CHARTS, PHOTOGRAPHY FOR SOCIAL MEDIA, PRODUCT LAUNCH FLYERS, INVITATIONS), PROPOSAL DOCUMENTS, PRODUCT PACKAGING GRAPHICS (MANUAL, LABELS), IT SUPPORT, BRAND STANDARDS, TEAM SUPPORT
ENJOY LIVING LOGO DESIGN
Original logo, concepts and final new logo.
GOOGLE MY BUSINESS MANAGEMENT
TVSN IMAGE RENDERS AND SET GRAPHICS
FIELD FOLIO ACCOUNT CREATION
“I’ve always been one to believe that things happen for a reason, but I must admit I do regret we didn’t engage Julie’s expertise the first opportunity we had. Julie is one of those very rare individuals who, like a chameleon, can adapt her style to her client’s brand positioning and partner with them on their journey to success. Julie is passionate about delivering the best results for her clients, and her articulate, caring, insightful way of navigating a path of continuous improvement underpins her natural talent and incredible tenacity for getting the job done, and done well. Julie’s contribution has been business critical and integral to the success of our team.”
– Lisa Carrick