FEATURED WORKS

Lord Byron Distillery

Lord Byron Distillery is an award winning micro-distillery in Byron Bay founded by Brian and Helen Restall. 

SCOPE OF SERVICES PROVIDED:
BRAND DEVELOPMENT AND BRAND STANDARDS, BRAND LOGO DESIGN, PRODUCT LOGO DESIGNS AND OTHER TRADEMARK DESIGNS, PRODUCT CONCEPTS, PACKAGING DESIGN, WEB DESIGN, DEVELOPMENT & MANAGEMENT, GOOGLE ANALYTICS AND GOOGLE BUSINESS MANAGEMENT, GRAPHIC DESIGN FOR PRINT, ADVERTISING & PROPOSALS, SOCIAL MEDIA ACCOUNT CREATION AND INITIAL MANAGEMENT SPANNING FACEBOOK, LINKEDIN AND INSTAGRAM, PHOTOGRAPHY DIRECTION, SIGNAGE DESIGN, MARQUEE DESIGN, UNIFORM CONCEPTS, VIDEO EDITING, SCRIPT AND VOICEOVER, PHOTOGRAPHY DIRECTION
DURATION: 2016-2021 

The Story Unfolds

Julie was appointed to develop the Lord Byron Distillery brand in 2016 when the distillery was still in the concept stage. Founder Brian Restall had long since read the works and studied the life of Lord Byron, who was born in 1788, a pivotal year in modern Australian history. Captain Cook named Cape Byron after the grandfather of the legendary poet, romantic free-spirit and seeker of knowledge.

Brian’s brief was to develop the brand story that combined the spirit of Byron with the fables of rum drunken sailors’ fantasies of mermaids, and his core goal of creating a world-class rum, naturally and with provenance.

The Logo

Julie drew inspiration for the Lord Byron Distillery icon from the many drunken tales of mermaids and sirens by rum lovers throughout the ages, also tipping our hat in honour of the many and varied mermaid illustrations that have donned the Byron crest.

The Lord Byron Distillery mermaid sits within a bottle, making the bottle lid a crown. She is strong, sexy and spirited, the perfect match for Lord Byron. Her tail is a fleur-de-lis, an ancient symbol reflective of purity, perfection, light and life. Each point of this symbol stood for faith, wisdom, chivalry, and sharing in the middle ages. Therefore, the Spirit of Byron is encaptured within the icon, and that icon sits on the bottle containing it. A riddle within a riddle, much like a lot of the poet’s own life. The four finials upon the crown represent the distillery’s four essential elements: aroma, colour, taste, and complexity. The icon is accompanied by hand-finished lettering, slightly quirky, with the romance and eccentricity of Byron and an elegance reflective of a bygone era.

The Story Unfolds

Julie was appointed to develop the Lord Byron Distillery brand in 2016, when the distillery was still in the concept stage. Founder Brian Restall had long since read the works and studied the life of Lord Byron, who was born in 1788, a pivotal year in modern Australia’s history. Captain Cook named Cape Byron after the grandfather of the legendary poet, romantic free-spirit and seeker of knowledge.

Brian’s brief was to develop the brand story that combined the spirit of Byron with the fables of rum drunken sailors’ fantasies of mermaids, and his core goal of creating a world-class rum, naturally and with provenance

The Logo

Julie drew inspiration for the Lord Byron Distillery icon from the many drunken tales of mermaids and sirens by rum lovers throughout the ages, also tipping our hat in honour of the many and varied mermaid illustrations that have donned the Byron crest.

The Lord Byron Distillery mermaid sits within a bottle, making the bottle lid a crown. She is strong, sexy and spirited, the perfect match for Lord Byron. Her tail is a fleur-de-lis, an ancient symbol reflective of purity, perfection, light and life. Each point of this symbol stood for faith, wisdom, chivalry, and sharing in the middle ages. Therefore, the Spirit of Byron is encaptured within the icon, and that icon sits on the bottle containing it. A riddle within a riddle, much like a lot of the poet’s own life. The four finials upon the crown represent the distillery’s four essential elements: aroma, colour, taste, and complexity. The icon is accompanied by hand-finished lettering, slightly quirky, with the romance and eccentricity of Byron and an elegance reflective of a bygone era.

The Lord Byron Distillery Range 2021
Brian Restall briefing Julie McCoy in 2006

THE BRAND DEVELOPMENT JOURNEY BEGINS

Lord Byron Distillery Logo Design

LOGO DESIGN

Lord Byron Distillery Brand Development
Lord Byron Distillery Cape Byron Lighthouse and Sirens

PRE-PRODUCT LAUNCH BRAND STORY DEVELOPMENT

Lord Byron Distillery script and voiceover

INTERPRETING THE BACK STORY, SCRIPT WRITING AND VOICEOVER

Lord Byron Distillery Instagram Creation

INSTAGRAM CREATION, LAUNCH AND PHOTOGRAPHY DIRECTION

Lord Byron Distillery MailChimp Campaigns

MAILCHIMP CAMPAIGNS

Julie McCombe with Brian Restall at Lord Byron Distillery
Lord Byron Distillery Icon Design

ICON ILLUSTRATION

Lord Byron Distillery Social Media Creation

SOCIAL MEDIA CREATION

Lord Byron Distillery Marquee Design

GRAPHIC DESIGN

Lord Byron Distillery Original Image Renders - Spirits

BOTTLE DESIGN RENDERS PRE-LAUNCH

Lord Byron Distillery Original Image Renders - Range
Lord Byron Launch Collection

LABEL DESIGN – FIRST PRODUCT RANGE

Lord Byron Distillery Carbon Neutral Badge
Lord Byron Distillery Spirit Of Byron Logo Design

SPIRIT OF BYRON LOGO DESIGN

PRODUCT PROMO CARDS

Lord Byron Distillery Flyers
Lord Byron Bespoke Gin Label Design
Julie McCombe, Brand Developer to Lord Byron Distillery 2016
Creating the Lord Byron Distillery story

PRE-PRODUCT LAUNCH BRAND STORY DEVELOPMENT

Lord Byron Distillery Postcard Collection

GRAPHIC DESIGN

Lord Byron Distillery Icon
Lord Byron Distillery Who Loves Raves Typography

LOGO DESIGN | TYPOGRAPHY

Lord Byron Distillery Cocktail Masterclass Logo Design
Lord Byron Distillery The Promise Rum Logo Design

THE PROMISE AGED RUM LOGO DESIGN

Lord Byron Distillery Google Business account creation and management

GOOGLE MY BUSINESS CREATION

Lord Byron Distillery Gift Vouchers

WEBSITE DESIGN, DEVELOPMENT & MANAGEMENT

Creating the Lord Byron Distillery story
Lord Byron Distillery Rum Barrel Logo Design

LOGO DESIGN

Lord Byron Distillery Gin Blending Class Logo
Lord Byron Distillery Swing Tags
Lord Byron Distillery Uniform and merchandise cap designs

MERCHANDISE DESIGN

The Promise Rum packaging design and renders

PACKAGING DESIGN AND IMAGE RENDERS

Lord Byron Distillery 100% Renewable Badge
Lord Byron Distillery Rum Tawny Design

PRODUCT LABEL DESIGNS AND LOGO ILLUSTRATIONS

Lord Byron Distillery Pina Spiced Rum Logo Design

“We had used Julie’s experience in much larger businesses previously for graphic design work only as part of a larger project team. When we started our own family business she was the natural choice. I continue to be impressed by the energy, passion and experience Julie brings to our business. Working with Julie is like having an experienced business partner working with you. She cares about your business and has a depth of experience in graphic design, branding, marketing and web design that adds real value. Vogue Magazine UK came to us as a result of the website Julie created with us and when we told them we were/are a startup they were in disbelief, such is the quality of Julie’s work.
– Brian Restall

LORD BYRON DISTILLERY