Julie drew inspiration for the Lord Byron Distillery icon from the many drunken tales of mermaids and sirens by rum lovers throughout the ages, also tipping our hat in honour of the many and varied mermaid illustrations that have donned the Byron crest.

The Lord Byron Distillery mermaid sits within a bottle, making the bottle lid a crown. She is strong, sexy and spirited, the perfect match for Lord Byron. Her tail is a fleur-de-lis, an ancient symbol reflective of purity, perfection, light and life. Each point of this symbol stood for faith, wisdom, chivalry, and sharing in the middle ages. Therefore, the Spirit of Byron is encaptured within the icon, and that icon sits on the bottle containing it. A riddle within a riddle, much like a lot of the poet’s own life. The four finials upon the crown represent the distillery’s four essential elements: aroma, colour, taste, and complexity. The icon is accompanied by hand-finished lettering, slightly quirky, with the romance and eccentricity of Byron and an elegance reflective of a bygone era.