When Graham Budinger (Founder and Managing Director) called me back in 2013, with the proposal to work with him to re-align his brand, I declined; name badges just didn’t inspire me. Graham, thankfully, insisted that I at least meet with him over a quick cuppa, and wow, I am so glad I did. One of the most lateral thinking business leaders that I have worked with, Graham is an internationally successful entrepreneur who took his home based business in London (BIG.co.uk), rapidly expanded it throughout Europe, and established offices in Hong Kong and New York. Celebrating the company’s success, he took his management team to Necker Island for a once-in-a-lifetime training and team building experience.
In 2003 Graham sold this multi-million dollar business, staying on board as a consultant for the transitionary years, before emigrating to Australia with his family and launching Signal Advantage. Graham is an educator and visionary who leads by example, empowering those he works with by instilling knowledge, clearly defined expectations, a sense of pride, fun and a desire for successful outcomes and achievement of goals.
Graham is a passionate philanthropist, supporting many community projects. He encourages his team to volunteer their services through the Signal Group annually. He has held many voluntary leadership roles, predominantly in the sporting sector, to help youngsters to channel their energy, creating a positive impact on their future. I’m truly grateful and humbled to work with this outstanding client.
SCOPE OF SERVICES PROVIDED:
BRAND DEVELOPMENT, BRAND STANDARDS INC. STYLE GUIDE, MULTIPLE LOGO DESIGNS, PRODUCT LOGO DESIGNS, WEB DESIGN AND TEMPLATES FOR VARIOUS PLATFORMS, ADVERTISING and direct mail CAMPAIGNS, STATIONERY AND BROCHURE DESIGN, TRADE BOOTH DESIGN, VEHICLE GRAPHICS, SIGNAGE DESIGN, ILLUSTRATION, PHOTOGRAPHY EDITING AND PRODUCT RENDERING, ANIMATION
“Julie has been an integral part of our communications team since we started to work together in 2013. It’s critical for all companies to have an external brand expert that can identify areas of improvement, which, as business owners, we are sometimes ‘too close’ to the business to be able to recognise. Julie has exceptional knowledge and experience working with branding, and always is there challenging our thought process in the best interests of our business. Our recent brand guidelines work being an outstanding document which ensures our branding is consistent externally and internally within the business.”
– Graham Budinger, Founder & Managing Director